In the United States, the regulations surrounding the labelling of whiskey products gives deference to other countries. Be mashed, distilled, and aged in CanadaĬoming in at a measly 33 percent ABV (66 proof), Fireball Whisky clearly fails the 40% ABV rule.Īdditionally, the additives it contains mean it fails to “Possess the aroma, taste, and character generally attributed to Canadian whisky”.Ĭlearly, it’s not a Canadian Whisky, but a liqueur right?.Be aged in small wood (less than 700 litres) for at least three years.Contain no less than 40% alcohol by volume.Possess the aroma, taste, and character generally attributed to Canadian whisky.Be made from a mash of cereal grain or cereal grain products.To understand why, let’s start by taking a look at the way the Canadian government defines “Canadian whisky”. But only because of a loophole in Canadian law. It is now the most popular liqueur whisky in the United States. It went from $1.9 million in sales in 2011 to $61 million in sales by 2013, and $150 million in sales by 2015. Over the years, it became more popular, particular in the United States. In 2007, it was rebranded as “Fireball Cinnamon Whisky”. McGillicuddy, more commonly known as “The Shot Doctor”, was a fictional character born in 1808. This drink became a part of a range of flavoured Schnapps products developed by Seagram. He developed a cinnamon liqueur to help him warm up during particular cold winters. The origins of Fireball whisky can be traced back to a concoction created by a Canadian bartender in the 1980’s. So which is it? Let’s take a closer look. Others are just as adamant that it is a whisky (albeit a poor one). Most drinkers are adamant that it isn’t a whisky but a liqueur, because its alcohol content is too low and it uses artificial additives. Its status has been heavily debated by whisky aficionados for a few years now. It is an interesting combination that works well as a shot or as a part of intense cocktails like the Ciderball, the Cinnamon Toast Crunch, and the F-Bomb.īut is Fireball “really” Whisky or is it something else? It is an extremely sweet spirit that is dominated by a fiery cinnamon flavor. It is a whiskey-based concoction that contains cinnamon, flavorings, and sweeteners. I also provide up to date pricing and information on the most popular brands in the US.Fireball Whisky is one of the most unusual spirits I’ve ever tried. That’s the reason I can recommend all these authentic yet not well-known brands. I like to travel around the world and discover local brands of liquor. Hi there, I am James Hart, an ex food and liquor photographer, who has a keen passion for different kinds of wines and liquors. To be considered a spirit, a drink should be around 80 proof (40%), but Fireball Whisky sits at a lower 33% (66 proof). So, there’s no straight up, pure spirit here. Fireball Whisky’s producer, the Sazerac Company, has also launched the drink in a variety of other countries including the EU and beyond.Īs we mentioned, it’s a liqueur. It’s become a very popular drink, ranking as the best-selling liqueur in the US in 2015. Since then, Fireball Whisky has expanded its distribution to include all of Canada and the United States. During the 1980s it became popular in its country of origin, but few outside of Canada new of its existence after it was brought to market in 1984. That means it’s a spirit mixed with either one or more flavourings. Even though the bottle and label design harken back to Southern bourbons. In this article, we’re taking a look at this unique drink with a price guide, alternatives, and some tips on how best to use Fireball Whisky as a mixer or cocktail ingredient. With a unique mixture of whisky, cinnamon and sweeteners, the Sazerac Company who produce it, have made Fireball Whisky one of the most popular liqueurs in the US. No, it’s an entirely different animal, but that doesn’t mean it’s not enjoyable. Fireball Whisky isn’t a pricey single malt or even a malt blend.
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